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Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us. We need writing that’s compelling, interesting, and unique. We need writing that’s magnetic. Some think that magnetic writing is all about talent. But a few simple techniques can make any piece of writing more compelling. Here are ten ways to help you write copy that draws

A Guest Post by Nathan Hangen of Making it Social. As much as many of us want to get our blogs up and running and create an overnight success story, the truth is that having desire alone just isn’t enough. For starters, guys like Darren make it look extremely easy now, but it’s not like he rolled out of bed one morning and became an instant success. He poured hours of blood, sweat, and tears into his blogs before they became income worthy, but don’t fret just yet, help is on

Are you guilty of spamducation? Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.” The content is too often a lame version of work done by a real expert. (You know, someone who cared enough about the topic to actually learn a lot about it.) It’s no

A Guest Post by Jennifer Blanchard of Procrastinating Writers I read this blog daily. But it wasn’t until last week when I noticed the results of Darren’s poll on “How long have you been blogging?” that I decided it was time to submit a guest post. According to that poll, more than 4,000 of this blog’s readers don’t actually have a blog. I have to say, this fact stunned me a little. Why would 4,000-plus people want to read about blogging if they don’t actually have a blog? Then

This guest post was written by Rob Sutton from Ramped Reviews. Image by kharied. This comes to be a surprise to many, but I hate writing. Every paper in grade school through college was a futile effort in an attempt to pull out my own teeth. I could not stand it and I would do everything in my power not to have to write one more paper. My senior thesis to complete my economics degree was one of the worst experiences of my life. I dreaded every word on the page and had to stretch out every

Recently while on a beach vacation my family was out on the street having ice-cream when we came across two street performers/buskers. The first one was set up 15 meters to one side of the ice-cream shop we were visiting. He had a guitar and had his guitar case open in front of him to collect the loose change of those walking by. He was pretty good and we stopped to listen to him for a moment or two before walking on and leaving $1-$2 in change in his case. After buying our ice-cream we noticed